No, a heat map is aggregated output of more eye tracking sessions, although useful, it requires comparisons, large samples and does not truly measure your customer’s experience which is rather individual.
Most of today’s eye tracking research starts with qualitative authentication of concepts but goes much further with in-depth interviews.
Eye tracking is conducted on an individual basis, one participant at a time.
Up to date Eye Tracking technology delivers high precision data. Participants can move around freely with no restrictions, ensuring natural reactions of the participants.
All our solutions are mobile which gives UX Focus the capability to operate in any town or country.