Eye Tracking

 

eye tracking
Eye Trackers

Examine visual attention
in a natural environment

View eye trackers How to choose

How eye trackers work?

An eye tracker emits infrared light into the subject's eyes, and an HD camera detects eye movement, the center of the pupil, the reflection of the light source from the cornea, and other information such as pupil dilation.

In academic research, information about eye movement and fixation can be used to evaluate processes of attention or to measure visual responses to stimuli.

Commercial companies use eye tracking to better understand their customer, to choose from different POP and POS material designs, product packaging, or to place key messages in advertising.

Fields of use
  • Psychology
  • Neuroscience
  • Marketing
  • User Research
  • Human Performance
  • Safety

Eye trackers
in scientific publications

Get inspired by researchers who have already used eye trackers in their research.

Comparison of scan pattern in dynamic tasks
2017, Mgr. Filip Děchterenko, Czech Republic

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Regression-based analysis of combined EEG and eye-tracking data
2021, Dimigen O. & Ehinger B. V., Germany

Download in PDF

Eye tracker selection

Up to 120 Hz

An ideal entry into the world of eye tracking and into studying eye fixation. Suitable for marketing and UX research.

120 - 250 Hz

Study fixations, saccades and smooth pursuit. Used mainly in psychology and for research of reading.

250 Hz and more

Capture even the fastest microsaccades! Used mainly in psychology, neuroscience and clinical research.

Software for data collection, analysis and synchronization

We recommend compatible software for each hardware, or one that is synchronous with multiple biosensors at once: EEG, GSR, ECG, motion sensors, and others.

We will make it easier for you to analyze data from multiple biosensors and unify all data signals over time.

These professionals use our devices

Use eye trackers together

We are happy to advise you

The wrong choice of biosensors can devalue your research.
We are happy to guide you through the process of choosing the right sensor,
defining your requirements and choosing the right software.

I want free advice

Multi-level support for your research

Everything from advice to leading a typical project using biosensors can now be consulted with an expert.

I want support for my research
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