How eye trackers work?
An eye tracker emits infrared light into the subject's eyes, and an HD camera detects eye movement, the center of the pupil, the reflection of the light source from the cornea, and other information such as pupil dilation.
In academic research, information about eye movement and fixation can be used to evaluate processes of attention or to measure visual responses to stimuli.
Commercial companies use eye tracking to better understand their customer, to choose from different POP and POS material designs, product packaging, or to place key messages in advertising.
- User Research
- Human Performance
in scientific publications
Get inspired by researchers who have already used eye trackers in their research.
Eye tracker selection
Up to 120 Hz
An ideal entry into the world of eye tracking and into studying eye fixation. Suitable for marketing and UX research.
120 - 250 Hz
Study fixations, saccades and smooth pursuit. Used mainly in psychology and for research of reading.
250 Hz and more
Capture even the fastest microsaccades! Used mainly in psychology, neuroscience and clinical research.
Software for data collection, analysis and synchronization
We recommend compatible software for each hardware, or one that is synchronous with multiple biosensors at once: EEG, GSR, ECG, motion sensors, and others.
We will make it easier for you to analyze data from multiple biosensors and unify all data signals over time.
These professionals use our devices
Use eye trackers together
We are happy to advise you
The wrong choice of biosensors can devalue your research.
We are happy to guide you through the process of choosing the right sensor,
defining your requirements and choosing the right software.
Hands-on training with biosensors
Gain theoretical knowledge, learn to measure with various biosensor hardware and try how to analyse data outputs.I want a training for myself / my research team
Multi-level support for your research
Everything from advice to leading a typical project using biosensors can now be consulted with an expert.I want support for my research