Marketing ResearchFocus groups, In-depths, Eye tracking

See through the customers’ eyes

How it works
We point out what is not seen – the customers’ attention aimed at your marketing campaign. We navigate customers’ attention to the right place at the right time in order for them to see the right things.

Verify your campaign’s effectiveness through key channels

Our solution is suitable for
Online and Offline Media & Advertising
POS & Shelves & Packaging & Shop windows
Retail Experience

Determine your campaign’s effectiveness

In all stages of development
Concept ideation
Selection of concept
Campaign before launch
Campaign on market

Objective results, not just pretty pictures 

Methods used (often a combination)
Focus groups
Individual interviews
Expert interviews
Ethnography research
Shopper research
Eye Tracking, GSR, EEG
Questionnaire
Benchmark

What else we can help you
Recruitment of participants (target audience)
Viewing facilities
Simultaneous translation
Portable lab for research across Europe

What our clients say

A thorough report with all results from eye-tracking measurement process served us well as a tool which helped us to improve the homepage iDNES.cz. It was also useful when preparing and choosing the exact location of ads for our own projects.

Through cooperation with UX Focus we managed to make the positioning of our advertising as effective as possible and in line with commercial space and editorial content. This way, all the key elements are working to their full potential.

Petra Hanzelková
Marketing Manager iDNES.cz & Web Content Manager
Mafra Media Group
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