User Experience Research
Usability testing of our current website is a part of our e-store redesign we are working on. We knew about a number of problematic moments our customers experience when shopping. One of them – an essential one – is renewing a contract.
It was usability testing which exposed problems that occurred when editing our website and that had existed for quite some time. Now we are able to improve our shopping routes in ways which lead to higher conversion rates.
It was a really valuable session for us today.
Thank you again for the organisation!
We needed to test the concept of online application for one of our products.
Colleagues from UX Focus adapted to our time preference, understood our needs and the consultation was at a professional level.
Methodology in recruiting respondents, facilitation and final report were at a high level.
UX Focus unlike other companies offer utilization of modern technology to better understand customer behavior. Testing becomes more efficient and conclusions more conclusive.
I can recommend cooperation.
We chose UX Focus who was recommended by our designer. From the outset, I was delighted by their proactivity in an effort to understand as much as possible the problem that is solved by our application Loop.gl.
On the basis of the information, they helped us develop a scenario for individual respondents and additional questions to identify insights into the overall business model. Based on our input, UX Focus recruted and arranged user research with 6 photographers. They individualy accessed the computer and went through the application based on a prepared scenario. In the course of testing, we could see via eye tracking what elements are the most prioritized, which texts the respondents most noticing and which, on the other hand, are skipping.
The whole research was then delivered to us in a clear presentation where the most important points and conclusions were pinpointed. Except of the important findings of shortcomings in the interaction with the landing page and the key pages within the application, we have identified the need for an additional paid tariff due to additional issues.
I recommend UX Focus to any company that is preparing to launch a new product/e-shop/site/application and wants to insure the success of its customers.
In Kooperativa insurance, we use a tool which helps advisors and clients with needs analysis of life insurance. Life insurance itself is rightfully considered very complex and is difficult to comprehend by a layman.
During testing of our current form of this tool we wanted to fall back on tangible arguments from usability testing. We acquired these arguments thanks to UX Focus.
I appreciate a most professional approach to the assignment, how everything went smoothly and 100% applicable recommendations and conclusions.
We’ve worked with UX Focus during an international user research project in 2018.
We were impressed with the professional moderation of the usability test sessions and the team’s flexible working manner.
Watching the Czech customers interact with our prototypes helped us to identify the most important usability issues and to get a profound understanding of the users’ needs.
The high-quality results of the study enabled us to improve the user experience substantially.
Working with UX Focus agency was very beneficial. I especially appreciated the speed of preparation for the testing and the possibility of observing testing day.
Presentation of the results and recommendations was at a high level.
To verify the entire Web service process, we have contacted UX Focus and subsequently underwent cooperations that have met our expectations.
Shortcomings and vulnerabilities were identified during the selected Web service, which we perceived as problematic. Beyond our expectations, we have identified different perceptions of communication to customers within the Web service than we had anticipated.
We highly value flexibility and reliability. With regard to the time space that the supplier had for the implementation, the project ran perfectly smoothly and without any problems.
Using the eye tracker, we’ve tested a working prototype of an upcoming website. It is worthwhile to observe users’ reactions and how they go about using the site.
Based on the testing we have innovated some functions and modified the prototype.
My thanks go to the UX Focus team. I am looking forward to working with them in future projects.
Yes, this technology is expensive, but it is able to answer many questions, which cannot be answered via Yandex Metrica, heatmaps or other systems. You can test any scenario (which you want) and apart of mouse movements, you observe eye movements, which shouldn’t be underestimated. It will warn you about areas, where something is not good enough or not logically written or placed, etc. Where eyes linger too long or where eyes do not even look at.
Moreover you can ask respondets to find the reasons of their behaviour. We for e.g. found out, that many customers not even arrive to a basket :) and now we know WHY. None systém will answer you on this question.
If you do your price benchmark, I would reommend to benchmark this method with classical research methods as focus groups than to compare it with online technologies.
Return on investment? UX Focus confirmed our hypothesis and also found weak areas, which we did not know about before. We have made changes based on recommendations from the user testing, after which our order conversion has raised more than double than UX Focus has estimated before cooperation. Director of client services also pleased by the fact, that they are getting less technical enquiries, which has lowered the excessive load of help-line.
It helped us absolutely in many decisions. In principle I was satisfied, because it was very quick and positive changes has showed up.
When designing our new website Aktualne.cz we came across several issues and eye tracking seemed to be the best way to address these issues.
We therefore approached Miroslav Suchý from UX Focus, who had earlier contacted us with an interesting offer.
After some initial meetings we were sure that we would go for user testing with eye tracking. What got us convinced was the fact that when we clearly defined what we needed to learn, we could let UX Focus worry about data interpretation. This is possible thanks to elaborate software they work with.
During preparations and the whole testing process we appreciated the company’s professionalism and comprehensive output. We were very satisfied with the testing results which gave us answers to all our initial questions, some of which were very surprising, but instantly implemented into the project.
To sum up: if you know what you need to test, I can definitely recommend user testing with UX Focus. If you’re not sure, just drop in for a chat with Miroslav.
As owner of trytuscany.co.uk I wanted to make sure that the website was really working for me and that the visitor would respond to the call to action and the new holiday offer which was introduced this year.
UX Focus organised and managed a project with a small number of participants to demonstrate the benefits of eye tracking technology. They presented a thorough report demonstrating very interesting activity on each section of the website not least of which was the fact that the viewer was missing the promotion button for the new holiday offer.
I would recommend that businesses should invest in this process as it can actually save you budget long term.
We have employed UX Focus and their services to gather detailed information about our readers’ behaviour in connection with attractiveness of our advertising space and articles, and also regarding applicability of our new homepage iDNES.cz which was being developed at that time.
Thanks to the eye-tracking and modern methodology of the measurement process we found out which features our users see and which they don’t, and for how long they see them during a regular visit to our website. This gave us a new, objective perspective on effectiveness of our advertising space and newly-designed web features.
A well arranged report summed up all results of the measurement process. It served our marketing, editing, and IT department as a valuable source for improving our website.
We are looking forward to cooperating with UX Focus on more exceptional future projects. UX Focus finally delivered exactly what we had been looking for.
We would recommend these eye-tracking tests to every online project. It is priceless to see a “live” session of real customer experiencing our e-shop – to hear what they are thinking, to know when they are not sure.
Both Miroslav and Eva from UX Focus had planned out everything, always suggesting solutions whenever a problem emerged.
We can warmly recommend UX Focus to anyone.
Brand & Media Research
I have been absolutely satisfied with cooperation on eye tracking research for our flyer + eDM in form of omnibus.
Both the timing and realization of project and also research findings and recommendations in final report were perfect.
A thorough report with all results from eye-tracking measurement process served us well as a tool which helped us to improve the homepage iDNES.cz. It was also useful when preparing and choosing the exact location of ads for our own projects.
Through cooperation with UX Focus we managed to make the positioning of our advertising as effective as possible and in line with commercial space and editorial content. This way, all the key elements are working to their full potential.
We used the eye-tracking research to test the client's journey in a new digital concept of our branches.
The results have helped us to better understand the behaviour of clients in retail locations. This allows us to more effectively lay out navigational and advertising elements.
The research also included qualitative interviews, which suitably supplemented the results obtained by eye-tracking.
We are in the process of testing an eye tracker which we intend to use for measuring pupils in patients after cataract surgery. Acquired data can help us with development of new intraocular lenses. The testing will take place in specific conditions which might lower the quality of acquired data.
That’s why we scheduled a training during which we had a chance to conduct testing of actual patients and simulate examination conditions.
Thanks to UX Focus, we managed to create perfect methodology for measurement, and to eliminate problems we had had in the initial phase of the testing. Our cooperation with UX Focus also helped us realize our time limitation and limitations of the examination.
We recommend the personalized training organized and led by UX Focus.
In October 2016, Miroslav Suchý’s lecture on eye tracking with A Panel of Experts took place. It was organized by The Division of Information and Library Studies at the faculty of philosophy at Masaryk University in Brno.
The lecture hall was full and the audience was captivated not only by the technology itself, but also by the possibility to use Eye tracking for scientific purposes, for example for a research of autism in early childhood.
The lecturer has our thanks for a great presentation of an interesting subject!
We have been at many trainings, but the one by UX Focus was one of the best ones. It is not easy to lecture about a technical topic such as eye tracking and keep a human face.
If you intend to educate yourself in eye tracking we highly recommend UX Focus.
UX Focus have organized a training on the subject of eye tracking for participants of UXWell Design programme.
The training was conducted in a professional manner and met our needs. For these reasons we will be happy to cooperate with UX Focus in the future.