15. 06. 2018
In retail, eye tracking can bring to marketers instant access to what drives customer behaviour and decision making.
17. 05. 2018
Case study how to use Eye-tracking to maximize design efficiency
10. 04. 2017
The fizzy drinks giant hopes neuroscience can help as it looks to better understand what resonates online and how to optimise TV content for digital.
27. 02. 2017
Support for UX, user research and end-to-end customer experience is rising. All types of organizations across a multitude of industries are also seeing the benefit of user testing.
07. 12. 2015
8 Technological Innovations Driving the Eye Tracking Research Revolution
10. 11. 2015
Eye Tracking presentation for students from University of Tomáš Baťa at Zlín.
30. 10. 2015
In October our team attended few events associated to Digital Design Exposition called: Pohled za pixely (Behind Pixels).
10. 09. 2015
Economia has redesigned visual of their news website which is visited by more than 1.4 million readers a month. UX Focus has participated in testing the new website.
31. 08. 2015
What influence does product layout of a web-store have on the consumer? What does a consumer focus on when looking at a banner? How do they feel about hyperlinks when reading? These questions were answered at a conference on eye movements in Vienna. The UX Focus team brings you digest of the conference for a weekly MarketingSalesMedia.
24. 08. 2015
User research often reveal that best practices of web design and making visuals are on shaky ground. The users’ attention is always caught by something unexpected. Interview with Miroslav Suchý for MARKETING & MEDIA.
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